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Consumers Reveal Interest to Use Mobile Devices for Transactions at Point of Sale
Firethorn Research Points to Mobile Consumers ‘Staying on Top of Things’ by Using Phones to Fluidly Keep Busy Lives Moving During ‘In-Between Time’
Mobile phones aren’t just for talking anymore. For consumers, they’ve become indispensible tools that keep them organized and informed – including applications that can help them with mobile banking and retail transactions. They’re ready to participate in a behavioral shift made possible by mobile technology, according to new consumer research commissioned by Firethorn, and conducted by StrategyOne.
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